Download PDF->Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition Writen By Arthur Asa Berger

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition

By : Arthur Asa Berger

READ BOOK NOW

 

DOWNLOAD BOOK NOW

 

Book Synopsis :

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the "1984" Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an

Book Detail :

Author : Arthur Asa Berger

Pages : 288 pages

Publisher : Rowman & Littlefield Publishers

Language :

ISBN-10 : 153813781X

ISBN-13 : 9781538137819

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

================*================